What's New in DeepChatBI 4.4

This release launches Alex, the AI digital teammate, and builds a "Business & Ads Overview" digital-teammate workbench for users: each day, instead of analyzing Meta Ads themselves, users first check whether their business is on track, then manage the AI like a professional media buyer — reviewing its work, approving key decisions, and letting the AI execute and review automatically. Combining Shopify business data with Meta Ads performance data, the system provides goal attainment and deviation alerts and Today's To-do pending-decision approvals, helping merchants reduce the time spent frequently entering ad platforms for manual analysis and adjustments.

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1. AI Digital Teammate Launch: Business & Ads Overview

1.1 One-Sentence Summary and Global Context

• The page shows global context: data sources (Shopify / Meta), data update date, comparison date (T-1), time zone, and currency.
• Today's pending decisions are surfaced with the top 3 shown first, plus items already confirmed for execution.

1.2 Key Business Metric Cards

• 4~6 key metrics are displayed: Sales / Revenue, Ad Spend, ROAS or MER, Orders, CPA / CAC, Profit / Contribution Margin.

1.3 Consolidated Workbench Entries

• Add Data: shows connection progress with a guided dialog, supporting additional sources such as Amazon.
• Business Dashboard: jumps directly to the Shopify dashboard.
• Goals & Strategies: opens a side panel with tab 1 for entering goal and strategy data (the previous home-page custom strategy input moves here), and tab 2 for viewing and editing campaign rules — shown directly when only one ad channel is linked, with Google Ads / Meta Ads sub-tabs when both are linked.
• AI Execution Permissions: opens the auto-optimize side panel to view and configure available operations by AI Operation Plane / Data Dimension.
• Chat with Alex: jumps to the chat page for natural-language analysis of business and ads questions.

2. Today's To-do: Pending Decisions

2.1 Cards and Interaction

• Two tabs — Ad Decision Approval and Ad Creation Approval — let users review the corresponding to-dos separately.
• More than one card stacks vertically and expands in sequence when hovered, showing up to 3 cards; the remaining cards open via the Show 2 More button at the bottom left.
• When nothing is pending, a fallback card shows the message "No pending decisions".

2.2 Approval Actions

• Approve: triggers an in-place tooltip for second confirmation.
• Approve with changes: for numeric adjustments (e.g., budget), supports editing the value before approval and submission; the adjusted budget takes effect and syncs to the corresponding system.
• Decline: opens a dialog to submit a reason and feedback (keep current delivery under observation / other promotion plans / insufficient evidence / other), helping Alex refine future strategy.
• View All: jumps to the full list of pending decisions.

2.3 Upgraded Evidence Panel

• The previous "Action & Status" module is removed; the panel now shows the matched rule, expected impact, and the projected impact of not executing.
• Based on the time window configured for the entity, the panel shows the corresponding evaluation-cycle copy: review permissions, data freshness, and inventory before execution; verify platform budget after execution; watch risks at 24h, initial review at 72h, review at 7d; failures keep reasons and a retry entry.

3. Secondary Page: Performance Review

• The entry only exists from the home page; the top navigation path is updated and the legacy PWM menu is removed.
• The Action history list shows data within the selected date range; ad-creation actions are added to the Meta Ads list with a new category.

Benefits of This Release

• Less decision fatigue: check whether business and ads are on track first each day; the AI surfaces a prioritized to-do list and one-click approval executes.
• More efficient management: no per-campaign checks — manage the AI like a professional media buyer.
• Transparent reasoning: every action explains why, backed by data evidence, rules, execution records, and outcome reviews.
• Smarter execution: decisions combine Shopify and Meta data, optimizing not only ad metrics but also sales, inventory, profit, and business goals.