ROAS Analysis

Illustrative Demo Data

POAS truth—not vanity ROAS

Compare platforms on profit on ad spend with auditable contribution margin and profit priority alerts.

Ad Platform POAS & Profit

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Ad platform POAS & profit — ROAS, POAS, and profit alerts by platform

Jun 4, 2026 to Jun 10, 2026Reporting period · Jun 4 – Jun 10, 2026

Platform rows

12

Attributed orders

16

Account ad spend

$854.00

Attributed net revenue

$5,480.00

Contribution after ads

$4,962.40

Top platforms by spend

Illustrative Demo Data
  • 1ALL PAID
    $427.00
  • 2google ads
    $427.00

Top platforms by net revenue

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  • 1ALL PAID
    $2,740.00
  • 2google ads
    $2,740.00

Filter loaded rows

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POAS & profit detail

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Sorted by account ad spend (highest first)

DateAds platformAccount ads spend (total)Attributed ordersAttributed net revenueAttributed net profit (before ads)Attributed contribution (after ads)ROAS (revenue ratio)POAS on attributed spendPOAS on all account spendOrganic unattributed net profitShopify all orders net profit (sum)Profit priority alertPOAS framework version
2026-06-08ALL PAID$106.001$462.00$462.00$356.004.363.363.36$5,540.00$6,015.00Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-08google ads$106.001$462.00$462.00$356.004.363.363.36Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-04ALL PAID$105.000$0.00$0.00$0.000.00$3,240.00$3,240.00Yespwm_poas_v26_pixel_journey_spend_guard
2026-06-04google ads$105.000$0.00$0.00$0.000.00Yespwm_poas_v26_pixel_journey_spend_guard
2026-06-06ALL PAID$90.003$628.00$628.00$538.006.985.985.98$4,120.00$4,680.00Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-06google ads$90.003$628.00$628.00$538.006.985.985.98Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-05ALL PAID$74.000$0.00$0.00$0.000.00$2,890.00$2,890.00Yespwm_poas_v26_pixel_journey_spend_guard
2026-06-05google ads$74.000$0.00$0.00$0.000.00Yespwm_poas_v26_pixel_journey_spend_guard
2026-06-09ALL PAID$44.004$1,420.00$1,420.00$1,376.0032.2731.2731.27$2,480.00$3,862.00Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-09google ads$44.004$1,420.00$1,420.00$1,376.0032.2731.2731.27Nopwm_poas_v26_pixel_journey_spend_guard
2026-06-07ALL PAID$8.000$0.00$0.00$0.000.00$2,640.00$2,640.00Yespwm_poas_v26_pixel_journey_spend_guard
2026-06-07google ads$8.000$0.00$0.00$0.000.00Yespwm_poas_v26_pixel_journey_spend_guard

Total 12

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